Company: Afro Food

Location: Africa – UAE – Qatar

Industry Vertical: African Food Products & Distribution

Company Overview

Afro Food is a prominent importer and distributor of authentic African food products, serving communities across Africa and the Middle East. Specializing in high-quality red beans, lentils, rice, spices, and other traditional staples, Afro Food is committed to preserving cultural heritage while meeting the modern demands of food distribution. The company focuses on delivering premium packaged goods to wholesalers, retailers, and direct consumers who seek genuine African ingredients.

Challenges

As Afro Food’s footprint expanded across the UAE and Qatar, the business faced difficulties managing real-time inventory, tracking product batches, and coordinating sales activities across multiple regions. Manual operations limited visibility into warehouse stock, delayed order fulfillment, and made it harder to build consistent customer relationships. Afro Food recognized the need for a unified digital platform to streamline and scale its operations.

Modules Used:

• Inventory Management

• Sales Management

• Website & eCommerce

• CRM

• Accounting

The Odoo Implementation Process

To tackle these operational challenges, Afro Food partnered with AGM Cart Trading and Services WLL, a leading Odoo software company in Qatar. AGM Cart conducted a thorough evaluation of Afro Food’s workflows and designed a customized Odoo ERP system to address the company’s core needs.

Key modules including Inventory, Sales, CRM, Website, and Accounting were implemented to create a connected and data-driven system. Inventory management now allows batch-wise tracking of perishable goods and better forecasting. The sales and CRM modules support regional distributors with lead tracking and performance analytics. A custom-built website showcases Afro Food’s product range and handles B2B and B2C customer inquiries efficiently.

Comprehensive training and ongoing technical support were also provided to ensure smooth adoption across teams.

Conclusion

The successful collaboration between Afro Food and AGM Cart Trading and Services WLL has redefined how Afro Food operates across regions. By implementing the best ERP software in Qatar, Afro Food has improved inventory accuracy, boosted sales efficiency, and strengthened customer relationships. This transformation has helped Afro Food scale confidently while staying true to its roots—bringing the vibrant taste of Africa to homes and businesses throughout the Middle East.