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What is Up selling and Cross Selling?
Upselling is the practice of encouraging customers to purchase a comparable higher-end product than the one in question, while cross-selling invites customers to buy related or complementary items. Though often used interchangeably, both offer distinct benefits and can be effective in tandem. Upselling and cross-selling are mutually beneficial when done properly, providing maximum value to customers and increasing revenue without the recurring cost of many marketing channels.
Cross Selling
Cross selling can be done by two way:
● OptionalProducts
● AccessoryProducts
Optional Products
An optional product is a type of product that can be added as an optional or additional item to another product during the sales or purchase process. This allows customers to choose whether or not they want to include the optional product when they order the main product. Optional products are often used to offer upgrades, accessories, or add-ons to customers.
While creating a product we can give the optional products related to it. Lets create a product and provide an optional product. For that go to products and click on the CREATE button for new products. Then we can create a new product.
In the above screen shot we can see we created a product. In the sale section we can see the upsell and cross-sell. Next we can add the optional product in it.
We can see how the optional products are viewed while adding the main product to cart.
Accessory Products
An accessory product in Odoo is a supplementary item associated with a primary product, often used to enhance or complement the main product's functionality. Businesses can set up accessory products within the Odoo platform to offer customers additional options and upsell opportunities. These accessories can range from add-ons, spare parts, or related items that customers can select when purchasing the primary product. Odoo's accessory product feature simplifies the management of such offerings, making it easier for businesses to promote and sell complementary items, thereby increasing revenue and customer satisfaction.
The Accessory products can also be added while creating a product.
Here we added an optional product when we buy a product we can see the optional products like shown in the below screenshot. It will suggest you the products related with main product.
Up Selling
Alternative Products:
Alternative products in Odoo refer to substitute items that can be offered to customers when the originally requested product is unavailable or out of stock. When a customer selects a product that is temporarily unavailable, Odoo's alternative product feature allows businesses to present viable replacement options to the customer. This ensures that the customer can still make a purchase and helps prevent lost sales due to inventory issues. Additionally, businesses can use alternative products strategically to suggest substitutes that may be more profitable or suitable for the customer's needs. Odoo's flexible system makes it easy to manage and present alternative products, enhancing customer satisfaction and potentially increasing sales opportunities.
Lets try to add some alternative products and know the view. WHile creating a product we can add the alternative products as shown in the below screenshot.
Next we can view how the product is showing while buying the main products. When you are trying to buy a product and need to see some alternative products. For that you a scroll down and there you can see some alternative products related to main product.
Upsell and Cross-sell functionalities in Odoo play a pivotal role in enhancing sales and customer engagement for businesses. These features empower companies to maximise their revenue by strategically offering complementary and upgraded products to customers. Odoo's user-friendly platform simplifies the management of upsell and cross-sell opportunities, allowing businesses to effectively suggest additional items that align with customer preferences and needs. By utilising these features, companies can not only increase their average order value but also enhance customer satisfaction and loyalty. Ultimately, Odoo's upsell and cross-sell capabilities contribute significantly to improving the overall performance and profitability of businesses using the platform.